Docusign's Advice on How to Recession Proof Your SaaS Pricing
Update: 2023-02-15
Description
Pricing a SaaS (Software as a Service) can be challenging. Add in a recession and that challenge compounds with budget cuts and a more price sensitive market.
However, there are a few strategies you can use to help set a competitive price for your SaaS product during a recession. In short, the best pricing strategy (not the best price) will win long-term, even after the recession is over. But what are your options? And what are best practices along the way? We chatted with Jan Pasternak, VP of Pricing at Docusign, and Maggie Bouscaren, Strategy Director at Docusign on their top strategies to win in this market.
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