Don't Change the Consumer, Change the Checkout
Update: 2025-06-04
Description
Success is designing for impact, not interruption. EcoCart built a carbon offset tool that meets consumers exactly where they are: at checkout. In this episode of The Capitalist Hippie, Marco Pimentel sits down with Dane Baker, founder of EcoCart, to explore what happens when climate impact becomes a default, not a disruption. You'll learn how brands like Walmart Canada, Cotopaxi, and Chamberlain Coffee are using this frictionless plugin to build loyalty, drive repeat purchases, and make impact scalable, without slowing down conversions.
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