Price. Convenience. Taste. Impact. The New Rules of Building a Sustainable CPG Brand.
Update: 2025-05-07
Description
Price. Convenience. Taste. Can your brand deliver?
Annalea Krebs, founder of Social Nature, joins the show to unpack the brutal balancing act every sustainable CPG founder faces. In a world where consumers demand it all — low prices, easy access, great taste, and environmental impact — building a brand that scales isn't just hard, it's war. With insights from over 3 million product reviews and a decade leading shopper-driven marketing, Annalea shares data-backed strategies for thriving in a high-cost, low-margin, impact-driven industry. A must-listen for founders breaking the old retail rules to build something better.
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