ROT to ROI: The Startup Keeping Food Fresher, Longer
Update: 2025-05-21
Description
Most food waste solutions focus on consumers. Freshr took a different path—embedding antimicrobial technology directly into packaging film to extend salmon shelf life by days without touching the food. In this episode, CEO Mina Mekhail shares how they pivoted from produce to proteins, turned customer objections into product breakthroughs, and built a biotech startup that's scaling faster than you'd expect—all from inside a Montreal condo lab.
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