Data isn’t the new oil — it’s better.

In this episode, Giuliano Giannetti sits down with Douglas Laney, author of Infonomics and Data Juice, to break down the economics of data — and why most companies are sitting on gold without a clue how to cash in.

They dive into why data isn’t treated like property (but should be), how to actually value it, and what’s stopping organizations from turning information into innovation. From inverted data monetization to self-funding data ecosystems, this one’s packed with real talk and strategy for any business serious about data.

👉 Listen now and follow the Insane Data Podcast — where data isn’t just big, it’s insane.