This episode features Serge Gershkovich author of Data Modeling with Snowflake and product success leader at SQLDBM.

Serge shares the story behind his book, shaped by years of hearing recurring pain points from data architects and engineers. He talks about his transition from the SAP ecosystem to Snowflake, the dramatic shift modern cloud platforms bring, and why strong fundamentals—not tools alone—lead to effective data architecture. The conversation dives into practical modeling guidance, how to bridge business and technical teams, and how writing publicly reshaped Serge’s career.

🎙️ Tune in to learn the principles, pitfalls, and real-world lessons every data practitioner should know — and don’t forget to follow the show for more conversations like this.