Dr Jason Pallant: Diving into the science of shopping
Update: 2021-11-15
Description
It's a special episode this week - our first crossover! We take a deep dive into the science of shopping in Part 1 of our interview with Dr Jason Pallant, Senior Lecturer of Marketing at the Swinburne University of Technology. It's not often we get to completely nerd out and talk about the psychology of retail and how research and academia can help our business owners sell better. We could have talked for hours!
Join Dominique Lamb, CEO of the National Retail Association, as we explore all the retail observations and insights that Jason has to offer - from the future of retail, to the privacy/personalisation paradox, and more. Find Part 2 on the SHOPOLOGY Podcast at https://www.podchaser.com/podcasts/shopology-with-dr-jason-pallan-1254793.
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