Driving value from sponsored content – Alex Kopilow, New York Mets
Description
In this episode of Sports Geek, Sean Callanan chats with Alex Kopilow, Director of Media Partnerships New York Mets and founder of Sponcon Sports newsletter
On this podcast, you'll learn about:
- Alex Kopilow started his career as a sports anchor before transitioning to PR and digital marketing.
- Working in agencies provided him with insights into what brands want from sports partnerships.
- He emphasises the importance of building trust between digital and partnerships teams.
- Kopilow launched the SponCon Sports newsletter in 2023 to share insights on sponsored content.
- How maximising game day content can significantly drive revenue for sports teams.
- Importance of asking questions of partners and including the answers in recaps.

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Interview Transcript
This transcript has been transcribed by Riverside.fm, no edits (please excuse any errors)
Sean Callanan (00:01 .442) Very happy to welcome Alex Kopilow. He's the Director of Media Partnerships at the New York Mets, and he's also the founder of SponCon Sports Newsletter. Alex, welcome to the podcast.
Alex Kopilow (00:14 .431) Hey, thanks for having me, Sean. Been a fan for a long time, so glad to join the show.
Sean Callanan (00:19 .022) Thank you very much. Appreciate it. I always ask people on the podcast, how they got their start in sports. What about yourself? How did you get your start in the world of sports?
Alex Kopilow (00:29 .195) You know, it was a long road. actually started my career as a sports anchor in local news. So I was shooting, writing, editing all my own stuff for local TV, everywhere from Sioux Falls, South Dakota to upstate New York to down in Knoxville, Tennessee. So I actually did that for about five to six years and then wanted to get out of the business, kind of get back to my Monday through Fridays back in big cities. I'm originally from New York, so I wanted to at least be back in that big city feel. So I changed fields.
went into public relations because everybody says, hey, journalists can go into PR. And so I moved to Chicago. And so I spent what was the next couple of years in different agencies and what I consider my master's degree in digital marketing because I always had clients with a digital strategy spin. So I've worked on organic social strategy, paid media, creator marketing. And then eventually my biggest opportunity was with Golan in Chicago where
Sean Callanan (01:04 .131) Yeah.
Alex Kopilow (01:27 .367) was helping with 360.
Sean Callanan (01:27 .63) So what I want to do is I to, I like to slow down. like to slow down. People like to skip over the early steps, but like for me, the early steps are really important. like initially you're in that sports journalism slash content creator slash doing everything, which is what, know, whether you're a sports anchor, you did fill in, you did some play by play. Was it something that you always wanted to get into sports? Was that your original dream to be a broadcaster or a sports broadcaster? Was that the initial dream?
Alex Kopilow (01:33 .279) Okay.
Yeah.
Right.
Alex Kopilow (01:43 .84) Yeah.
Alex Kopilow (01:56 .681) That was the dream. I wanted to be an anchor on SportsCenter for ESPN and…
You know, it was, I got a little bit of help from a f




