Join us in this enlightening episode of Style Meets Sustainability as we chat with Arun Baid, the visionary behind Truetone Ink. Discover how herbal dyes are making waves in the sustainable fashion industry.

In this episode:

* Arun's transition from chemical waste management to sustainable dyeing

* The intricacies of herbal dyeing processes

* The role of herbal dyes in circular fashion

* Advice for brands and consumers on embracing sustainability

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Links to explore:

Truetone Ink website: https://www.truetoneink.com/

Reach out to them: Truetoneinquiry@gmail.com

Natural Dyes of India book: https://www.calicomuseum.org/shop/natural-dyeing-processes-of-india-standard-edition/

#sustainablefashion #HerbalDyes #CircularFashion #EcoFriendlyTextiles #SlowFashion #ConsciousConsumerism #MinimalWardrobe #Upcycling #Recycling #Rewearing

⏰ CHAPTERS ⏰

0:00 Introduction

0:45 Journey from chemical waste to True tone Ink

5:53 Waste that was Arun working with

7:42 Any textile industry background?

8:50 How are herbal dyes different from synthetic dyes?

14:58 My thoughts and doubts on how these can be used in handlooms

17:16 Environmental benefits of herbal dyes

20:14 How is the color fastening of herbal dyes?

21:43 How do you source raw materials for dyes?

22:40 Process of creating herbal dyes at Truetone Ink

25:07 What is the scalability for larger production?

26:18 Challenges faced in promoting herbal dyes

27:59 Reasons why fashion industry do not choose eco friendly dyes

32:47 Success stories

35:05 How do herbal dyes contribute to circular fashion?

37:35 How can consumers support this movement?

39:22 Certifications or standards that Truetone Ink adheres to

41:04 How do they impact your business?

41:39 Advice for emerging brands adopting sustainable dyeing

42:51 Resources for dying fabrics

44:11 Future of sustainable fashion, in dyeing techniques

45:20 upcoming projects of Truetone Ink

46:50 Reach to True Tone Ink

47:53 Snappy seconds

51:33 Closing thoughts

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