Nivoraa is a consciously crafted clothing label blending sustainability, inclusive sizing, and vibrant, plant-based fashion. In this episode of Style Meets Sustainability, Arpitha speaks with the founder of Nivoraa about her journey, the frustrations that led to building a made-to-order, body-loving brand, and how award-winning Himalayan fiber HimGra plays a key role in this story.

This conversation unpacks what it truly means to make and wear ethical clothes—from design to delivery—and why real sustainability goes beyond neutral colors and token gestures.

Whether you’re curious about slow fashion, starting your own eco-label, or just want clothes that fit and feel like you, this episode has plenty to offer.

⏰ CHAPTERS ⏰

0:00 Introduction

1:09 What led you to start Nivoraa?

4:07 Body inclusivity based on body shape

12:51 How do you manage patterns for each body type?

14:21 What is special about your plant-based fabrics?

19:12 How is silk Himgra different from cotton Himgra

21:22 How did you discover Himgra? Full story.

24:59 What other fabrics do you use for your brand?

28:26 Are bright colors a conscious choice at Nivoraa?

31:26 Why was a joyful work culture important to you?

35:07 Balancing ethics and aesthetics while designing

37:30 Transition from corporate to fashion

45:13 What does it really mean for clothing to be sustainable?

49:00 Difference between conscious fashion and greenwashing

51:50 Small steps people can take to start dressing responsibly

55:10 How are you working on the trims in your collection?

58:21 Identify a brand if it is truly sustainable

1:00:00 Why is body inclusivity still so rare in fashion?

1:02:24 What challenges have you faced as a founder?

1:03:41 Are Indian consumers shifting toward sustainable fashion?

1:05:41 What advice would you give for new brands?

1:06:57 What’s your bigger dream for Nivoraa?

1:07:49 Snappy seconds

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