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🗣John Coyle is an expert in sales attribution and e-commerce growth, and a key player at Triple Whale. John shares his extensive experience in optimising marketing channels, improving sales attribution, and leveraging data for e-commerce brands.

With Triple Whale tracking 10% of all Shopify revenue, John offers insights into what makes successful brands tick, and how you can use these growth hacks to scale your e-commerce business.

👉 Prefer to watch this on Youtube? Check it out here  ➡️ https://youtu.be/BwwRpB70hag

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Topics Discussed:

★ The Evolution of E-Commerce Sales: Why 2020 was a game-changer for e-commerce and how iOS 14’s privacy updates reshaped how brands approach sales and marketing, particularly with platforms like Facebook and Instagram.

★ How Sales Attribution Has Changed: The critical role of Triple Whale in tracking sales across multiple touchpoints.

★ Building a Sustainable Growth Strategy: Why demand generation and demand capture must work in tandem.

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Links and Resources Mentioned:

Follow John on all social platforms: @JohnJHCoyle

John’s Podcast: Dark Mode with John Coyle

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Demand Capture vs. Demand Generation: Not all e-commerce brands need to create new demand from scratch.

★ Multi-Touch Customer Journeys: The buyer’s journey is complex and involves multiple touchpoints across channels.

★ Leverage Sales Attribution: Accurate sales attribution allows you to optimise ad spend by understanding which channels and ads are converting and which aren’t, allowing you to scale your business more effectively.

★ Reframe and Replace: By reframing products to solve a different problem or positioning them as replacements for a bad habit.

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★★★Dropship Unlocked - Lewis Smith★★★

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