💻Join My FREE Online-Event: The Best-Kept Secret To A Profitable Online Shop: https://dropshipunlocked.com/online-event?el=podcast-96-retention-with-josh-blackburn

Find out how Josh can help you ➡️https://www.blackburndigital.com/ 

Follow Josh on LinkedIn ➡️ https://www.linkedin.com/in/josh-james-blackburn/ 

🗣Hosts Lewis Smith and James Eardley welcome Josh Blackburn, a seasoned e-commerce expert and owner of a leading retention marketing agency. 

Josh shares his expertise on retention marketing and how it can transform e-commerce businesses by fostering customer loyalty and driving repeat purchases.

👉 Prefer to watch this on Youtube? Check it out here  ➡️ https://youtu.be/OcE0_zaMo7Q

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Topics Discussed:

★ Importance of Retention Marketing: Cost-effectiveness of retaining customers vs. acquiring new ones. Building brand loyalty and creating repeat buyers. Enhancing customer lifetime value and overall profitability.

★ Zero-Party Data: Definition and significance of zero-party data. Collection methods such as surveys and quizzes. Leveraging data for personalised marketing.

★ Email Marketing Strategies: Building customer relationships and driving repeat purchases. Effective email marketing strategies like automated workflows.

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Links and Resources Mentioned:

Josh's Youtube Channel: https://www.youtube.com/@JoshJBlackburn

Pick up a copy of Lewis’ book: https://htabook.com 

Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify 

Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle 

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Key Takeaways:

★ Retention Over Acquisition: Retaining customers is more cost-effective and valuable than constantly acquiring new ones.

★ Zero-Party Data: Collecting directly from customers through engaging methods provides accurate and actionable insights.

★ Personalised Marketing: Using customer data to tailor communications enhances customer experience and loyalty.

★ Effective Email Marketing: Automated workflows, personalised messages, and regular updates keep customers engaged and drive repeat purchases.

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• Website: https://www.dropshipunlocked.com

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★★★Dropship Unlocked - Lewis Smith★★★

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