In this episode, we speak with Greg Cox, CEO of Monevo, to discuss their recent acquisition by TransUnion and how they're transforming credit offer distribution.

Greg explains how Monevo serves as a technology layer connecting lenders and publishers, allowing lenders to distribute highly qualified credit offers to third-party websites and aggregators. The platform helps lenders target the right customers across multiple digital channels while improving conversion rates.



Highlights:

• How Monevo's technology handles model hosting and decisioning, with flexibility for lenders to host models with Monevo, TransUnion, or their own platforms


• Their extensive publisher network, including major players like Lending Tree, NerdWallet, Credit Karma, and Clear Score


• The company's bootstrapped journey from a £25,000 investment to a TransUnion acquisition


• How their solution dramatically reduces soft inquiry costs for lenders


• Different types of offers presented to consumers (pre-approved, pre-qualified, qualified)


• Future plans following the TransUnion acquisition, including expansion into new verticals beyond personal loans and credit cards

Greg shares insights on how Monevo makes both lender and publisher relationships more efficient by improving approval rates, boosting monetization for publishers, and delivering better-qualified users to lenders - all while maintaining flexibility in commercial agreements that align with good outcomes for all parties.

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Want to chat with Carlos Caro, our host? Email him at carlos@newmarketgrowth.com