E116: Building a Rural Brewery from the Ground Up with Bobby Cheek of Heavale Brewing
Update: 2025-08-23
Description
In this episode of The True Craft Podcast, we sit down with Bobby Cheek of Heavale Brewing Company in Calhoun, GA. Have you heard of a new brewery opening for under $200k? With a turnkey space, secondhand tanks, and a dash of DYI, the small-but-mighty Heavale team did exactly that!
Bobby shares what it takes to build a brewery from scratch in a rural market and why community might just be the biggest ingredient.
Some highlights include:
- Creative ways Bobby kept startup costs to ~$165k with no loans
- The hurdles and perks of running a rural brewery (from educating patrons on beer styles to having close relationships with local officials)
- How unique programming like line dancing and cigar nights keeps customers coming back
If you’ve ever wondered how to build a brewery on a $165k budget (with a side of some unique ideas for event programming and taproom-focused initiatives), our chat with Bobby is one you’ll want to hear!
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