E125 Part 3 - OPTIMIZE FOR YOUR ICP: Building Towards a Self-Serve Model
Description
A CRO needs to invest ahead of time on when you're going to start getting predictable revenue. In this episode of Tech Sales Insights, we have the last part of our conversation with Mark Stephenson, Go-To-Market Advisor for multiple tech companies.
Mark talks about the best way to identify ICP in situations when ownership is sporadic. He also shares his insights on the PLG motion and how AI might affect the work of inside sellers in the near future.
INSIGHTS OF THE DAY
MARK: It's like playing chess once you see repeatability
“If it's a repeatable sales motion, okay good I'm interested as a channel partner, but what's the return on invested capital? Is it predictable margins? Is the street price consistent? Am I going to get twenty-plus gross margin on resale? That calculus has got to work otherwise you're going to get a head fake. The channel partner might say they'll sell it but they won't dedicate resources to it."
Don’t miss out on our previous episodes and watch out for the next ones!
- E125 Part 1 - MAPPING THE CUSTOMER JOURNEY: Customer Success Through Go-to-Market: https://tech-sales-insights.simplecast.com/episodes/e125-part-1-mapping-the-customer-journey-customer-success-through-go-to-market
- E125 Part 2 - LONG-TERM PROFITABILITY: Think About Where Cash is King: https://tech-sales-insights.simplecast.com/episodes/e125-part-2-long-term-profitability-think-about-where-cash-is-king
Find out more about Mark Stephenson in the link below:
This episode of Tech Sales Insights is brought to you by:
- Sales Community: https://www.salescommunity.com/
- Modigie: https://modigie.com/
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