In this episode of B2B Marketing Futures, we tackle one of the most urgent questions facing marketers today: How to Position Yourself as a Winner Rather than a Loser on the AI Revolution

Our panel of marketing leaders explore how to harness AI as an enabler of creativity, strategy, and human connection rather than a replacement for them. From redefining workflows to avoiding the pitfalls of over-automation, they share how today’s marketers can position themselves and their brands for long-term success.

Participants:

• Jason Stolarczyk – Senior Director of Integrated Marketing at Palo Alto Networks, driving human-centered storytelling in cybersecurity.

• Kreya Owens – VP, Global Demand Marketing at OneTrust, navigating the challenges of AI adoption across complex organizations.

• Maud Walkowiak – EMEA Head of Growth Marketing Industry Verticals at Aon, advocating for balance between machine efficiency and human creativity.

• Craig Abramson – Senior Demand Generation Manager, ABX at Workday, applying AI-driven insights to scale personalized marketing and optimize pipeline performance.

Together, they explore:

• What separates marketers who win with AI from those who fall behind

• How AI can free marketers to focus on creativity, emotion, and authentic storytelling

• The dangers of over-automation and how to avoid generic, “grey” marketing

• How to use AI to amplify your personal brand and thought leadership

• Practical insights for making AI a genuine strategic advantage

Whether you’re experimenting with AI tools or leading large-scale adoption, this conversation will help you understand what it really takes to stay relevant, human, and ahead of the curve in the age of intelligent marketing.

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