Ashok is the Co-founder and CEO of IDfy, an online fraud detection and identity platform that provides background verification services to banks and financial institutions. He started his career in semi-conductors, building high-speed network processors. His MBA degree took him away from Engineering and into the world of Business Strategy. He worked with British Telecom in London for 5 years before deciding that his heart lay in creating value grounds-up. 

The company has raised over $54M from IndiaMart, KB Investment, Blume Ventures, Elev8 Venture Partners among many others.

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Episode Notes:

1. Introduction (2:00 )


2. Was entrepreneurship part of Ashok’s career plan (3:04 )


3. Early influence of entrepreneurship (4:40 )


4. Learnings from building (13:50 )


5. What does entrepreneurship teach you about failure and setbacks (25:00 )


6. Struggling with mental health as founders (30:00 )


7. Evolving as a founder: Doer to enabler (39:45 )


8. Building a ‘change culture’ (44:01 )


9. Impact of entrepreneurship on personal life (51:35 )


10. Advice to self and other founders (54:29 )

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Social Links:

1. Follow ⁠⁠Ashok on Twitter⁠⁠


2. Follow ⁠⁠⁠Ashok on LinkedIn⁠⁠⁠


3. Follow ⁠⁠⁠The Desi VC on LinkedIn⁠⁠⁠


4. Follow ⁠⁠⁠Akash Bhat on Twitter⁠⁠⁠


5. Follow ⁠⁠Akash Bhat on LinkedIn