Sanket Shah is the Founder of invideo, an AI-powered video creation platform for creators, boasting over 25 million users worldwide. As a trusted leader in the industry, InVideo serves customers in 190 countries and has raised over $52 million from investors including Tiger Global, Peak 15, RTP Global, Titan Capital, and Hummingbird Ventures. Prior to InVideo, Sanket founded MassBlurb, which was acquired by Mobikon in 2016.

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Episode Notes:

1. Introduction (2:00 )


2. How to discover your superpowers? (2:50 )


3. Why did Sanket decide to be an entrepreneur? (3:40 )


4. How did growing up in an entrepreneurial family influence Sanket's decision to become a founder himself? (7:20 )


5. How did the idea for invideo come into being? (13:03 )


6. Early days of invideo (18:18 )


7. Serving the anti-power user (23:20 )


8. How does invideo ensure stickiness with its product (32:37 )


9. Fostering a culture of multifaceted thinking within the organization (37:25 )


10. Sanket’s view on hiring, culture and leadership within the company (42:55 )


11. Internalizing as a founder (58:20 )


12. Reflecting back on the journey and advising a younger self (1:02:25 )

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Social Links:

1. Follow ⁠⁠Sanket on Twitter⁠⁠


2. Follow ⁠⁠⁠Sanket on LinkedIn⁠⁠⁠


3. Follow ⁠⁠⁠The Desi VC on LinkedIn⁠⁠⁠


4. Follow ⁠⁠⁠Akash Bhat on Twitter⁠⁠⁠


5. Follow ⁠⁠Akash Bhat on LinkedIn