E204: Christopher Panteli - The Most Effective Strategies For Getting Digital PR Coverage and Boosting Your SEO Rankings With Links
Description
Christopher Panteli, Co-Founder of Linkifi, discusses the vital role that Digital PR plays in shaping eCommerce success through brand building, SEO enhancement and strategic media engagements.
Linkifi are masters at getting brands featured on large publications. They’ve done the hard work of building relationships with journalists, so you don’t have to!
Learn how tailoring unique stories, leveraging industry expertise and building strong journalist relationships can propel your eCommerce brand to new heights. Christopher shares his insights into the evolving landscape of digital link building, the growing significance of Influencer marketing, and practical strategies for securing high-authority media links.
Whether you're looking to boost your brand's online presence or navigate the challenges of today's Digital PR environment, this episode is packed with valuable advice and expert recommendations to help you thrive in the ever-changing eCommerce landscape.
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Topics Covered
00:32 - The impact of Digital PR for eCommerce businesses
06:32 - How to stand out in a crowded digital marketplace
09:51 - Strategically align with authoritative niche figures
11:46 - Hire niche experts for credibility and outreach
17:45 - Build media relationships for niche-specific Digital PR
21:00 - Proactively pitch stories to receptive journalists
25:27 - Recommend dedicated specialists for different tasks internally
33:23 - Data-driven campaigns, unknown data sources, regional media
36:31 - Scrape data creatively from various online sources
37:28 - Journalists thrive on ideas brainstormed by teams
40:46 - Utilise influencers for Digital PR and coverage
45:07 - Check existing communication; request link informally
49:43 - Campaign increased organic sessions by 225% in year
50:55 - Trusted links enhance brand visibility and credibility
54:08 - Book recommendation
United States
