eCom@One with Richard Hill

Nutrition = food = happiness. Isn’t that the truth? Alex Stewart is the CEO and Founder of PACK’D, a brand on a mission to make whole and nutritious meals accessible to everyone.  Their food is packed full of nutritional goodness, while tasting absolutely delicious, delivered straight to your door. They source the best quality plant-based ingredients freshly frozen for maximum nutritional value. In this podcast, Alex shares the mission behind PACK’D and their journey from being listed solely in leading supermarkets to online retail. He gives his honest take on the UK’s obesity epidemic and the issues facing consumers, mass ultra-processed foods. It’s important to remember that supermarkets are businesses and make decisions based on profits, not what is better for human beings. Alex discloses how he is breaking into a hugely saturated market, his subscription model and tactics and their focus on sustainability. He discusses the challenges with running a frozen based business and delivery logistics.  If you love a brand with a purpose, this podcast episode is for you!  Topics Covered  00:23 - PACK’D’s mission 03:21 - Their journey from in-store listings to eCommerce retail  07:35 - His take on the UK’s obesity epidemic  10:02 - Impressed by product range; inspired healthy creations 16:05 - Monitoring customer acquisition and delivery costs 18:40 - Subscription retention shows brand loyalty and success 25:56 - Flexible subscription with pause and extend options 27:03 - Switched from plastic to paper for sustainability 32:49 - History enthusiasts are clever; business challenges persist 33:40 - Growing sustainably with limited resources is challenging 36:53 - Customer service is crucial for repeat business

Is it time to grow your international footprint?  In this podcast episode Shaun Loughlin, Head of eCommerce and Technology at LeMieux, joins Richard Hill to discuss all things global expansion. During his time at the UK’s premium equestrian brand LeMieux, Shaun has grown the eCommerce team from 1 to 17 employees and boosted business growth by an impressive 200%! Shaun explores LeMieux’s mission to be the most exciting global equestrian brand, his unexpected journey into eCommerce and the strategies driving their impressive expansion.  From the importance of brand storytelling and emotional connection with customers to the intricacies of omnichannel strategy and the role of continuous learning in this rapidly changing industry, Shaun shares insights that are sure to help you with your growth journey. Whether you're interested in scaling your eCommerce operations or establishing a strong brand presence in new markets, this episode has something for you. Don't miss out on these valuable learnings from an experienced voice in eCommerce. Topics Covered  00:37 - How Shaun ended up leading the eCommerce for LeMieux with an unexpected career journey  05:28 - Jodie Bradshaw, a self-taught eCommerce Manager and equestrian enthusiast, built a successful website that benefited from strong brand distribution and a large social media following 07:56 - Hiring a data manager and implementing a product information management system transformed operations, enabling better data access, scalable marketplace expansion, and website localisation 09:41 - Focus on optimising data feeds with essential details beyond basic attributes for successful multimarket eCommerce 14:19 - Identify US, choose strategy, start with Google Ads - their global expansion strategy 17:12 - eCommerce growth demands constant warehouse expansion adaptation 22:24 - Brand value provides resilience and competitive advantage 23:16 - Differentiating with brand is a game changer 28:17 - Unsustainable business models lead to brand collapse 29:44 - Managing shopping feeds involves more than being the cheapest  32:46 - Strong brand offers unmatched quality at affordable prices 36:43 - Scaling profits but struggling with capacity strain 40:14 - Knowledge is accessible; engage with events and trends 42:33 - Strategically nurture brand communities for sustainable growth

BOSH and the podcast is live! Live on stage John Thornton, Chief Copywriter and Office Hottie at Surreal, joins Richard to share the impact of humanistic copy in achieving customer engagement and sales.  John’s campaigns aren’t your typical run of the mill marketing campaigns. Think CEOs in their pants, sexual innuendos, swearing and arguing over a colour. He believes in attention first, brand second. How does he achieve that? Tap into humanistic emotions, laughter and shock.  In this episode, John talks through brand collaborations, idea creation and how he managed to secure Barry Scott in Surreal’s latest podcast episode. Find out how he comes up with his outlandish ideas (typically on the train), uses witty humour to get people excited about cereal and gets sign off from above in this honest conversation.  Should you be scared of getting negative feedback? No, John thrives from it. Learn how he uses it to fuel his marketing efforts. It’s time to uncover the genius behind Surreal’s social media strategy. Listen to the full episode now! Topics Covered:  00:00 - Adapt strategies; persistence leads to success 06:11 - Adults' parody book on COVID safety misunderstood 07:32 - Boycott led to engagement, and improved sales significantly 11:57 - Strategic sense unnecessary; prioritise performance and ideas 15:26 - Audience questions shortly on campaign ideas' origins 16:49 - Finding unexpected links for creative ideas 20:11 - Parody adverts with jokes featuring Barry Scott. 23:13 - Monthly meetings ensure consistent, on-brand communication strategies 27:33 - Similar content to Instagram; algorithm-friendly platform 30:21 - Mental scorecard used to select brand partnerships 34:24 - Handed out spoons at London Bridge 37:22 - Grateful for community, growth, and shared knowledge

It’s time to delve into the world of brand management with Mike Whitby, an experienced Senior Brand Manager who has worked with major names like Asics, Lyle & Scott, and Pentland Brands.  Mike explores the essential balance between short-term gains and long-term brand health, the power of decision-making in leadership, and the overlooked potential of VIP tiers in loyalty schemes..  Mike shares insights on grassroots strategies for building brand loyalty through storytelling and consumer engagement, while also navigating the shift back to in-person retail experiences post-COVID. Tune in as they uncover strategic approaches to fostering community, building brand ideology, and standing out in competitive markets.  Whether you're focused on digital or physical brand spaces, this episode promises a wealth of insights and actionable advice to help elevate your brand strategy. Let's dive in. Topics Covered:  00:00 - Mike’s experience in eCom  05:51 - In-person community building post-COVID promotes brand culture 08:36 - Pop-up shops offer low-cost brand experiences 12:43 - Performance is measurable; branding requires long-term strategy 16:26 - Netflix's "Abstract" explores creative fields and branding 17:41 - Understand brand, consumer details & trends for success 21:37 - Understanding market data, identifying opportunities & engaging customers 30:21 - Evaluate current CRM processes for business improvement 31:12 - Be authentic; engage consumers thoughtfully and regularly 35:36 - Loyalty programs unlock exclusive product access  40:20 - Evaluate values and goals, decide immediately, act 44:05 - Make decisions that feel right for you 45:01 - Book recommendations

In this episode of the eCom@One podcast, Alex Myatt, shares how you can use the influence of direct response copywriting to increase the conversion rate on your website  They explore the challenges of guiding consumers through complex purchases and managing numerous product SKUs. Alex underscores the power of simplicity and transparency in return policies and how these can boost customer satisfaction and conversion rates. Together, Richard and Alex discuss the importance of A/B testing for optimising policies and marketing strategies, as well as practical techniques like one-click upsells to drive higher Average Order Value (AOV). They emphasise the need for businesses to stand out with innovative strategies, customer-friendly approaches and robust loyalty programs. We also delve into the balance between design, copywriting, and SEO, the honest use of urgency in marketing, and the role of direct mail and offer building in enhancing perceived value and customer loyalty. Wrapping up with actionable insights on optimising product pages, email marketing and subscription models. This episode is packed with tips to elevate your eCommerce game. Join us as we unravel the secrets of maximising conversion rates, customer retention, and the overall shopping experience in the ever-evolving eCommerce landscape. 

It’s time to take a deep dive into the future of retail and what that means for your eCommerce store. With nearly 30 years under his belt, Tim Fairs brings invaluable insights from his experience with top brands like ProCook, Virgin, Clinton's, Currys and Sainsbury's. Together, Richard and Tim tackle persistent customer experience issues — from the frustration of encountering unhelpful store staff pushing unnecessary products to the importance of a knowledgeable and motivated team.  They explore how in-store experiences could be vastly improved by integrating the advantages of online shopping, including personalised customer journeys and real-time product information through QR codes. Tim shares intriguing stories about rebranding initiatives for PC World and Currys that revolutionised their sales and customer perception. Listeners will also hear about the evolving dynamics of in-store and online retail, especially against the backdrop of COVID-19.  Finally, Tim reveals actionable strategies to enhance conversion rates and personalise customer interactions, ensuring a seamless and engaging retail experience across all channels. Tune in to gain a wealth of knowledge from Tim Fairs on creating impactful, customer-centric retail experiences and staying ahead in the ever-changing world of eCommerce. Don’t miss out on this thought-provoking episode packed with professional insights and practical advice! Topics Covered:  00:00 - Richard chats with Tim Fairs on UK high street trends, in-store experiences and brand strategies 05:39 - Change in buyer behaviour 08:07 - Taking cinema breaks resets the busy mind effectively 10:59 - Differentiate store experience, staff expertise and online presence 15:51 - Combine online benefits and immersive in-store experiences. 18:59 - QR codes enhance in-store experience with information 26:18 - Restarted brand focusing on post-purchase customer experience 33:18 - Ensure product availability, delivery and finance options 35:53 - Retail and eCommerce conversions differ vastly; improve usability 41:57 - ProCook steak knives essential for Sunday dinner 45:20 - Out-of-town retailers return to central high street 47:01 - Merge online and in-store shopping benefits seamlessly 49:32 - Book recommendations 

A brand on a pioneering mission to eliminate one billion plastic cleaning tools from landfills by 2030. In this episode, Richard is joined by Sylvia Sigrist, Head of Marketing at Seep, a plastic free and biodegradable household green cleaning business. Listen to this podcast as Sylvia shares her incredible journey from working with multinationals to thriving in start-ups and her strategies that propelled Seep's impressive growth.  From leveraging digital marketing to building a dedicated online community, they explore the keys to balancing retail expansion with sustainable goals. Plus, they discuss the challenges and triumphs of running an eCommerce brand in a competitive market.  Don't miss out on valuable insights and practical advice that can help your business shine. And be sure to stick around for a special discount offer on SEEP products. Subscribe now and stay tuned for an inspiring conversation! Topics Covered:  00:00 - Silvia’s experience in eCommerce  05:18 - Appreciation for well-packaged delivery aligning ethos 07:32 - Young brand breaking into competitive eco market 10:30 - Strong social following and loyal customer base advantage 12:41 - Sylvia, branding process lengthy, working with agency 16:05 - Investing in creative testing, social channels and influencer gifting 21:56 - Customer-generated content lacks quality for advertisements 23:02 - Small influencers support small businesses and great content collaboration 26:53 - Shifting from a points-based loyalty to referral program  30:55 - Discussing AB testing, segmentation and results in marketing 35:01 - Multichannel strategy and growth pose significant challenges 36:41 - How to focus on priorities 39:23 - Excited about brand success and book recommendations 

Sexual wellness. A topic we should all get behind. Sex and pleasure isn’t shameful and that’s why Skins Sexual Health is on a mission to de-stigmatise this topic. Lucy Robinson, Head of Marketing at Skin Sexual Health and Creative Conceptions, sits down with our CEO to discuss their monumental growth and how they are navigating the multifaceted landscape of B2B and B2C marketing. In this episode, we explore the art of leveraging TikTok for brand visibility, the transformative power of SEO and the strategic importance of understanding cultural nuances in global markets.  Lucy shares how Creative Conceptions has seen remarkable growth through a well-planned SEO strategy, and how they tackled marketing challenges, particularly in regions with diverse cultural attitudes toward sexual wellness. We also discuss effective partnerships, the significance of industry events, and the evolving acceptance of sexual wellness products in mainstream markets. Lucy offers practical advice on creating engaging content and staying ahead of trends.  This podcast is a pleasurable one. One that may make you cringe if you listen to it with your parents. Topics Covered:  00:24 - TikTok, SEO and growth strategies in sexual health 05:59 - Understanding cultural differences to avoid marketing mistakes 12:09 - Overhauled navigation, added categories and subcategories for condoms, lubes, and toys 15:25 - The most fun campaign Lucy has worked on 17:13 - A fun female-empowerment brunch event and became the first brand involved, hosting a bingo game. 22:13 - TikTok is preferred over Google for searches due to its even playing field, as Google results require extensive optimisation and established authority 25:58 - Using TikTok trends, the agency generates ideas for SEO and digital PR, leveraging trending content to create stories for other platforms and outreach to journalists 29:42 - SEO is a cost-effective way to increase site traffic and revenue, essential for any eCommerce presence 30:36 - Success in SEO can be due to experience or pure luck, depending on industry competitiveness and keyword use 34:08 - Podcast recommendation 

It’s time to delve into the world of composable architecture, internationalisation and reducing the cost of ownership for retailers.  Our guests, Mark Adams, Senior Vice President and General Manager at BigCommerce and Roosevelt Fernandes dos Santos, Senior Product Manager at Recharge, share their insights and experiences in this dynamic space. Mark and Roosevelt have years of experience in the eCommerce industry. From the significance of partnering with experienced tech teams to the importance of rapid delivery in the fast-paced digital environment, this episode is packed with valuable discussions on technology strategy, user experience, and market trends. They chat about all things composable and the detailed process of replatforming, internationalisation and launching into 180 countries. Find out how BigCommerce works with retailers to ensure a smooth transition, and the big one, reducing cost of ownership. Join us as we explore the complexities and opportunities in the ever-evolving eCommerce landscape. Topics Covered:  00:03 - Composable Commerce  06:29 - Merchants seeking business growth face procurement challenges 09:20 - Researched market reports, gathered insights, assessed vendors 16:46 - Simplifying composable processes for customer success 19:48 - Challenging times demand leadership, strategy and growth 23:40 - Fast delivery of digital products is crucial 25:41 - Travelling around Southeast Asia, amazed by connectivity 31:22 - Prepare and communicate to avoid potential impact 34:57 - Optimise operations, leverage data & understand customer behaviour 36:02 - Conversion rate optimisation relies on client retention 42:13 - Enthusiastic endorsement of business opportunity and investment 44:43 - Focus on composable architectures for enterprise growth 46:21 - Code, credit, connections, predict, mitigate, speed, customer 49:40 - Book recommendation 

Stuart Baxter has been a driving member behind the growth of Safelincs, a £28M fire and safety solutions business in Lincolnshire, since he joined as Product Admin 15 years ago. As the Managing Director of Safelincs, Stuart is responsible for the operational side of the business and hitting their ambitious 10% year on year growth targets. In this episode, Stuart gives an honest account of the growth of Safelincs. From a sub £1M brand with 9 members of staff, to a £28M operation with 93 employees, he shares all.  Listen to find out why his business finds staff retention far easier than recruitment, hint, it’s because they care about the humans working in the business. Find out how their team makes sure expos develop a good return for them as a business, the power of employee investment both financially and psychologically, hiring on attitude and teaching them the skills. To be successful online you need some basic principles, be adaptable, be agile and be willing to make mistakes. In this ever changing landscape, businesses that take risks and adopt the latest technologies that are RIGHT for their business will win.  Listen now! Topics Covered:  00:00 - Joined small start-up as Product Manager, entrepreneurial spirit 04:23 - Allowed to try, generated business, build relationships  08:49 - Investing in business growth 09:39 - Safelincs started as a family support system 14:00 - Extensive investment in training for roles 18:03 - Treat individuals with care for business success 21:12 - Business growth and expos. 22:45 - Focused expos on potential customer base for success 26:44 - Sales team includes non-sales member 31:33 - Conference attendance may prompt valuable business insights 34:58 - Focusing on quality 37:05 - Investing in people and leveraging conferences 40:27 - Honesty and support matter in delivering information 41:49 - Change in technology over 15 years 45:17 - Outsource support for business specialisation and expertise 50:07 - Employed new staff, investing in platforms, AI 51:54 - Book recommendation

Have your sales hit a wall?  Abhimanyu Kashikar, Co-Founder and COO of Anchanto, a SaaS product company targeting brands, 3PL, logistics companies, and retailers in 11 countries.  Abi and Richard delve into the intricacies of eCommerce growth, order, and warehouse management, drawing from Abi's extensive experience in the industry.  They discuss strategies for pushing through sales stagnation, the challenges of managing cross-border shipments and the importance of data reliability in existing businesses.  Abhimanyu also sheds light on the impact of sustainability on product returns and shares valuable insights for merchants selling online.  So, grab your headphones and get ready to explore the key factors shaping the eCommerce landscape in this episode! Topics Covered:  00:00 - 13 years in eCom 06:27 - Background in fulfilment, channel management, sales operations, products 09:47 - Consolidate orders for easy processing and tracking 11:26 - Exploring new channels for expanding businesses 16:02 - Product success linked to targeted consumer language 20:36 - Emphasising the importance of online digital shelf analytics 22:34 - A real focus on sustainability 25:41 - AI aids innovation and reduces return rates 30:50 - Assess value, sustainability and customer feedback for improvement 35:17 - Sales operations, fulfilment and data reliability are crucial 36:42 - Market research crucial for international eCommerce success 39:55 - Book recommendation 

It’s time to delve into the dynamic challenges and strategies in the fashion retail industry.  Michaela Wessels, CEO of Style Arcade, explores the critical role of AI in predicting customer demand, leveraging product data for growth and the importance of size inclusivity for brands.  Michaela has a background in finance, with over a decade of experience in global retail, including formative roles at Lacoste and The Iconic in Visual Merchandising. Style Arcade has seen some of the world’s most notable brands replace spreadsheets with intelligent analytics and digital range planning. Michaela shares insights on the 80-20 principle and the transformative impact of Style Arcade in making well-informed product decisions. The discussion also delves into the evolving trends in digital marketing and technology for online stores.  Tune in as they shed light on the intricacies of retail and eCommerce in an ever-changing landscape. Topics Covered:  00:25 - Michaela Wessels, CEO of Style Arcade, discusses AI tech in fashion retail 04:44 - How Style Arcade helped a brand grow from $25M to $500M in two years by focusing on product data and demand 09:14 - Retailers should focus on improving returns and using technology to reduce them 11:54 - The truth behind retail growth: market spend, product purchase, tech limit, hidden data and the 80:20 rule 14:52 - Nervousness about 20% selection, need for visual data and challenges in sizing and stock management 19:34 - Explore gaining full price sales to increase margins and understand customer buying behaviour deeply 22:35 - Working with a sportswear brand, AI revealed performance insights, exciting and empowering buyers 24:41 - AI in fashion tech can speed up the market, automate product attribution, analyse attributes and avoid cannibalization in retail 28:13 - Brands should prioritize size inclusivity based on customer demand and data 33:45 - Focus on simplicity, brand marketing and flexible technology decisions for success. 35:48 - Choosing adaptable, open tech is crucial for growing businesses. Making short-sighted decisions can limit future growth 39:56 - Retailers must prioritise planning and forecasting for key sales events like Black Friday and Cyber Monday, which can make up a significant portion of their annual sales. Analysing data and post-event evaluation is crucial 41:50 - Focus on the present, not dwell on the past/future. Live in the present. 44:39 - Experience brings challenges and fun 

Do you get 30% of your revenue from email marketing? If not, you could be missing out on a whale of an opportunity. Brittany Jarman, Client Growth Manager and Theo Roberts, Senior Account Strategist at eComOne delves into the world of email marketing, customer segmentation, and personalised content.  They share insights on the importance of continuous communication with existing customers, gathering personalised data, and tailoring marketing content to specific customer interests. The discussion also touches on the rising trend of SMS marketing, emphasising the need for relevance and personalisation in customer messaging.  Tune in as they discuss the benefits of using Klaviyo for automated flows and revenue generation, and don't miss out on book recommendations and an upcoming event on email marketing, SMS, and Klaviyo. Whether you're a marketing manager, an eCommerce Business Owner, or simply interested in the latest trends, this episode has valuable insights for you! Topics Covered:  00:00 - Why email marketing 05:59 - Build reward flow using Klaviyo for customers 07:06 - Clubcard points make customers feel special and incentivising return 10:13 - Tailor content to match customers' interests 13:56 - Agree on competition and rise in SMS usage 19:20 - Subscribing shows desire; prefers SMS notifications for purchases 20:30 - Segmented campaigns yield higher engagement and revenue 23:53 - Encourage interest, segment content, improve deliverability 29:11 - Providing useful information generates more revenue 32:09 - Maximise efficiency by automating campaign flows 33:55 - Klaviyo offers helpful support for marketing managers 37:37 - Learn email, SMS, and Klaviyo at event

If you aren’t offering a diverse range of payment options, you will be losing sales.  Clare Haskins, Head of Revenue Operations at Ecommpay, dives into the world of alternative payment methods. Clare brings over a decade of experience in payments and finance, providing valuable insights into the changing landscape of digital payments. They explore the rise and fall of buy now, pay later services, the increasing popularity of digital wallets and cryptocurrencies and the potential impact of emerging technologies such as wearable payment solutions and biometrics.  Throughout the conversation, they emphasise the importance of security, convenience, and customer value optimisation in the ever-evolving payment industry. Tune in as they discuss the challenges, ethical considerations and regulatory changes shaping the future of digital payments, and gain exclusive recommendations on how merchants can effectively integrate alternative payment options to meet their customers' preferences.  Stay tuned for a thought-provoking discussion on the future of payments and what it means for businesses and consumers alike. Topics Covered:  00:24 - Why merchants should offer diverse payment methods  05:47 - Consumers embrace digital wallets over physical cards 08:28 - Concerns about cashless society and fees online 12:30 - Crypto is the next wave of payments 15:44 - Popular eCommerce payment options for customer expansion 19:36 - Facial recognition, biometrics, voice control and accessibility 23:28 - Buy now pay later creates financial snowball 30:51 - Humans vulnerable, data protection and security guidelines 34:16 - Security concerns with various online payment options 38:31 - Evolving merchant-consumer dynamics and adapting to market changes 41:15 - Consider market payment strategy for future relevance 43:08 - Limited options create missed opportunities in retail 45:53 - Stay updated on crypto and prioritise mobile operability

Do you care about cardboard? Well, you should! In this episode, Richard sits down with Jack Good, the Founder of Reuseabox, to delve into the world of sustainability and the impact of keeping cardboard boxes in use for longer.  They explore how Reuseabox collects and redistributes used cardboard boxes, helping to reduce environmental impact and promote sustainable practices.  Together, they discuss the environmental impact of cardboard production, the surge in cardboard waste during lockdown and the challenges of managing excessive cardboard.  Join Richard and Jack as they highlight the importance of measuring and reducing a company's carbon footprint and the potential for businesses to contribute to sustainability through collaboration.  Stay tuned for an insightful conversation that sheds light on the impact of cardboard production, the BCorp movement, how to get your team onboard and the role of businesses in promoting environmental sustainability. Topics Covered:  00:04 - The Story of Reuseabox  03:50 - Why cardboard recycling is good for the environment  08:45 - Household waste in UK not fully recycled 09:36 - Steps to reduce carbon footprint for businesses 14:31- Influencing decisions in business through self-interest 19:39 - Recent shift in perspective on awards events 21:19 - eCommerce success journey in 12 years 24:46 - Innovative hiring approach fosters mutual success 27:29 - Importance of retention beyond just financial incentives 31:45 - Shift in business model  40:08 - The power of the B Corp framework 44:13 - New online platform launching to simplify box ordering. 45:01 - Book recommendation Link to website: UK supplier of new and used cardboard boxes | Reuseabox Link to Jack LinkedIn: Jack Good | LinkedIn

It’s time to harness the power of reviews.  Victoria Locking, UK Agency Partnership Manager at Reviews.io, delves into the crucial role of customer reviews and user-generated content on eCommerce sales. Reviews.io is a leading review platform that helps established brands build trust with their customers for over 10 years. In this episode, Richard and Vic cover a wide range of topics, from the evolving landscape of customer reviews and their influence on brand credibility to the implementation of loyalty programs and the ethical incentivisation of customer feedback.  Join us as Victoria shares her journey from working with horses to her current role, and offers valuable insights into maximising the impact of customer feedback for building a successful ecommerce business.  Stay tuned for an engaging conversation that promises to provide actionable strategies and industry insights.  Topics Covered 00:20 - Victoria talks about her career history in eCommerce 04:46 - Reviews.io is a customer-centric platform with strong customer support 08:26 - Using customer attributes to reduce return rates 11:28 - Influencer deals can be unsustainable and expensive 13:47 - Running campaigns through email or feedback collection 18:15 - Brands can take a soft approach to loyalty 21:33 - Automating processes, timing, and account setup importance 27:07 - Investigating poor customer service and product issues 30:39 - Support team can address issues promptly. Internal training necessary 33:01 - Use AI to streamline customer support responses 38:35 - Scholarship, uni, career, accounts, professional growth, inequality 41:28 - Men's behaviour in public spaces is evolving positively 43:46 - Gender disparities in senior ecommerce positions discussed 48:37 - Finished 2 books, including "The Advice Trap." 49:15 - Helping others often requires active listening

With over 30 years of experience in the business world and 15 years as a leadership, mindset and public speaking coach, Tony Brooks has a wealth of experience supporting leaders in senior roles to be the best version of themselves. By focusing on mindset, he believes that individuals are more likely to succeed and thrive in their career. In this podcast, Tony dives into the critical topics of leadership, mindset and the evolving dynamics of the workplace. With an emphasis on the significance of recharging, avoiding burnout and nurturing a growth mindset, this conversation provides valuable insights for leaders within fast-paced industries like tech and eCommerce.  From strategies for handling negative self-talk to the art of public speaking and managing remote teams, this episode covers it all. Stay tuned for an enriching dialogue that explores the power of mindset in driving strategy, fostering team engagement and achieving personal and professional growth. Topics Covered 04:25 - Finding space, both physical and psychological. It is important for emotional regulation and decision-making. Leaders should prioritise reflection over reactive behaviour 07:33 - People need breaks to avoid burnout, leaders should prioritise their recharge and consider seeking support or delegating tasks 10:12 - The importance of building a strong leadership team to empower employees and allow the business owner to take time off 13:12 - Scaling a business requires investing in training and team growth 17:53 - Encouraging self-talk for struggling individuals in senior positions 19:53 - Recognising vulnerability and the power of conscious choice 25:30 - Stepping out of your comfort zone is essential for growth. It is important to avoid pushing people into a panic zone 26:17- Encourage gradual comfort zone expansion for personal and team growth and adapt to new technology 31:37 - Teams now working from anywhere, international teams and how to support them 32:53 - The pandemic pushed a mindset shift towards focusing on results over time worked and office presence 38:05 - How to improve public speaking 41:29 - Overcoming fear, enjoying the moment, and downplaying pressure for TEDx talk 42:49 - Importance of public speaking and persuasion for business growth 46:34 - Parenting style influences children's ability to speak for themselves; emphasises letting kids order for themselves at a young age 51:12 - AI journey enables greater work-life balance and creative opportunities in the future of business 54:59 - Understanding resilience and personal growth in business leadership 56:03 - Striving for consistency and coping with difficulty

Is cash really king? Of course it is! In this podcast episode Michael Appel, Managing Director at Getzler Henrich and Associates, discusses how to turnaround a failing business.  With over 40 years of experience leading and advising retail and consumer companies, working with the likes of Baccarat, Inc., Laura Ashley N.A., Caswell Massey, Ciro, Inc., MacKenzie-Childs, and Wilkes Bashford, Michael knows a thing or two about the challenges facing the retail industry. He shares invaluable insights on the challenges and successes of retail businesses, emphasizing the critical importance of understanding and engaging with customers.  Michael discussed his opinion on the future of retail, how to turn around a failing company and protect your mindset during a stressful period. With a focus on innovation, product offerings, and financial restructuring, this episode offers a wealth of knowledge for retailers navigating tough times. Tune in to future proof your business for longevity and scalability. Listen now!  Topics Covered 0:25 - Michael’s diverse and well respected career in retail  05:52 - How he has saved companies from liquidation 09:56 - Analysing cash flow, managing assets, understanding customers 11:06 - Retail requires understanding diverse customer segments 14:55 - Retailers adapting technology to stay competitive and profitable 18:01 - Analysing merchandise sales with predictive analytics 21:28 - How he managed an eCom business that struggled with sales  26:03 - Difficult to find the right people 28:41 - CEO from Target tried private labels at Bed Bath and Beyond 33:47 - Consumers engage in-store. Capturing feedback with focus groups and phone calls  34:28 - Research, analysis, and customer feedback are crucial 38:19 - Retailers need to focus on omnichannel eCommerce 40:52 - Lululemon focuses on customer experience and retention 45:30 - Excite consumers with newness and innovation 47:48 - Book recommendation

Steve Toth is the man behind seonotebooks.com and works with global companies around the world. He’s the man that took Freshbooks to rank position 1 for a 300,000 volume keyword, quadrupling organic traffic within a year.  This episode is dedicated to SEO (search engine optimisation), the latest core update and what that means for your business. He covers the heavily debated topic of AI and shares a tactic that very few people use when it comes to improving their organic rankings.  This conversation explores actionable strategies for improving SEO, the importance of staying updated with industry changes, and the impact of recent updates in the SEO and eCommerce space.  Join us as we uncover valuable tips and perspectives from a seasoned SEO professional.  Topics Covered 00:24 - Steve’s experience in SEO has spanned over 15 years 04:41 - Managing accounts and sharing actionable SEO tips 07:25 - Google cracking down on AI content abuse 10:10 - AI detecting and impacting website rankings significantly 15:52 - Use popular words from SERP for AI title 18:33 - Softwares to help automate SEO  23:10 - Similarities between eCom and SEO project plateau 24:48 - Brand building through digital PR improves click-through rate. 28:01 - Analysing current trends, using social media data 32:22 - Matt Diggity's SEO strategy for backlinks analysis 35:00 - High impression keywords with low search volume are valuable. Discover them in various places like Google Auto Suggest, customer data, and customer questions for SEO success 39:30 - Utilise Google Search Console for keyword optimisation 41:35 - Drive links to category pages for ranking 44:08 - Avoid being in trouble with Google by doing this

You can cut your costs and scale your eCommerce business at the same time. It’s all about prioritisation and actually focusing on what moves the needle.  In this episode of the eCom@One Podcast Benjamin Lang, Head of Northern Europe and Dach for Partnership at Shopify, delves deep into the rapidly changing world of eCommerce. He shares actionable insights from his portfolio of global clients.  Shopify is the leading platform for mid-sized eCommerce businesses, trusted by millions of companies worldwide. They work with some of the most well-known brands. Together, Richard and Ben discuss the need for a unified commerce experience, the importance of customer loyalty, the personalised brand experiences and the strategies and challenges of accelerating growth in the eCommerce space.  They also highlight the latest innovations and features released by Shopify, the complexities of replatforming and the evolving landscape of customer behaviour and regulations. He also touches on his experience as an Olympic athlete and how he uses those experiences to shape his future career.  Tune in to find out how you can overcome a plateau and the key tactics and trends that are shaping the eCommerce industry.