E190: Brittany Jarman and Theo Roberts - Boost Your Revenue With Email Marketing. How To Create Automations That Make You Money While You Sleep!
Description
Do you get 30% of your revenue from email marketing? If not, you could be missing out on a whale of an opportunity.
Brittany Jarman, Client Growth Manager and Theo Roberts, Senior Account Strategist at eComOne delves into the world of email marketing, customer segmentation, and personalised content.
They share insights on the importance of continuous communication with existing customers, gathering personalised data, and tailoring marketing content to specific customer interests. The discussion also touches on the rising trend of SMS marketing, emphasising the need for relevance and personalisation in customer messaging.
Tune in as they discuss the benefits of using Klaviyo for automated flows and revenue generation, and don't miss out on book recommendations and an upcoming event on email marketing, SMS, and Klaviyo. Whether you're a marketing manager, an eCommerce Business Owner, or simply interested in the latest trends, this episode has valuable insights for you!
Topics Covered:
00:00 - Why email marketing
05:59 - Build reward flow using Klaviyo for customers
07:06 - Clubcard points make customers feel special and incentivising return
10:13 - Tailor content to match customers' interests
13:56 - Agree on competition and rise in SMS usage
19:20 - Subscribing shows desire; prefers SMS notifications for purchases
20:30 - Segmented campaigns yield higher engagement and revenue
23:53 - Encourage interest, segment content, improve deliverability
29:11 - Providing useful information generates more revenue
32:09 - Maximise efficiency by automating campaign flows
33:55 - Klaviyo offers helpful support for marketing managers
37:37 - Learn email, SMS, and Klaviyo at event
United States
