E184: Steve Toth - What The SEO Core Update, AI and The Impact Of 0 Volume Keywords Means For Your Business: Shape Your SEO Strategy With Leading Insights
Description
Steve Toth is the man behind seonotebooks.com and works with global companies around the world. He’s the man that took Freshbooks to rank position 1 for a 300,000 volume keyword, quadrupling organic traffic within a year.
This episode is dedicated to SEO (search engine optimisation), the latest core update and what that means for your business. He covers the heavily debated topic of AI and shares a tactic that very few people use when it comes to improving their organic rankings.
This conversation explores actionable strategies for improving SEO, the importance of staying updated with industry changes, and the impact of recent updates in the SEO and eCommerce space.
Join us as we uncover valuable tips and perspectives from a seasoned SEO professional.
Topics Covered
00:24 - Steve’s experience in SEO has spanned over 15 years
04:41 - Managing accounts and sharing actionable SEO tips
07:25 - Google cracking down on AI content abuse
10:10 - AI detecting and impacting website rankings significantly
15:52 - Use popular words from SERP for AI title
18:33 - Softwares to help automate SEO
23:10 - Similarities between eCom and SEO project plateau
24:48 - Brand building through digital PR improves click-through rate.
28:01 - Analysing current trends, using social media data
32:22 - Matt Diggity's SEO strategy for backlinks analysis
35:00 - High impression keywords with low search volume are valuable. Discover them in various places like Google Auto Suggest, customer data, and customer questions for SEO success
39:30 - Utilise Google Search Console for keyword optimisation
41:35 - Drive links to category pages for ranking
44:08 - Avoid being in trouble with Google by doing this
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