E196: Silvia Sygrist - Seep’s Mission To Eliminate Plastic Waste. Breaking Into A Competitive Eco Market
Description
A brand on a pioneering mission to eliminate one billion plastic cleaning tools from landfills by 2030.
In this episode, Richard is joined by Sylvia Sigrist, Head of Marketing at Seep, a plastic free and biodegradable household green cleaning business. Listen to this podcast as Sylvia shares her incredible journey from working with multinationals to thriving in start-ups and her strategies that propelled Seep's impressive growth.
From leveraging digital marketing to building a dedicated online community, they explore the keys to balancing retail expansion with sustainable goals. Plus, they discuss the challenges and triumphs of running an eCommerce brand in a competitive market.
Don't miss out on valuable insights and practical advice that can help your business shine. And be sure to stick around for a special discount offer on SEEP products. Subscribe now and stay tuned for an inspiring conversation!
Topics Covered:
00:00 - Silvia’s experience in eCommerce
05:18 - Appreciation for well-packaged delivery aligning ethos
07:32 - Young brand breaking into competitive eco market
10:30 - Strong social following and loyal customer base advantage
12:41 - Sylvia, branding process lengthy, working with agency
16:05 - Investing in creative testing, social channels and influencer gifting
21:56 - Customer-generated content lacks quality for advertisements
23:02 - Small influencers support small businesses and great content collaboration
26:53 - Shifting from a points-based loyalty to referral program
30:55 - Discussing AB testing, segmentation and results in marketing
35:01 - Multichannel strategy and growth pose significant challenges
36:41 - How to focus on priorities
39:23 - Excited about brand success and book recommendations
United States
