E48: Work Sprawl and the Future of Marketing with Global VP Marketing @ ClickUp, Kyle Coleman
Description
In this episode, Kyle Coleman (Global VP Marketing @ ClickUp) joins Kyle Norton (CRO @ Owner.com) to unpack the evolving marketing landscape.
The double Kyles dig into:
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The growing problem of "work sprawl."
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The rise of AI-powered marketing teams
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How to get better results with lower headcount
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Why the best leaders today focus less on empire-building and more on process-building
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And a whole lot more
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Episode Chapters:
1:02 – The Changing Mandate for CMOs
6:00 – From Process Management to "AI-ification"
10:40 – The New Responsibility of Marketing Leaders
13:45 – Managing Campaigns in the AI Era
17:15 – Domain Expertise Before Prompting
19:15 – Positioning ClickUp as an AI-Native Company
24:40 – Aligning Marketing, Product, and AI
27:35 – Leadership Philosophy in the Age of AI
33:00 – Horizontal Leadership and Cross-Functional Alignment
35:25 – Blurring Lines Between Sales, Marketing, and Product
41:00 – Owning Metrics and Healthy Friction
44:35 – Building an Applied AI Center of Excellence
46:57 – Operating in AI-Native vs. Traditional SaaS Environments
48:13 – Helping Traditional Companies Modernize with AI
53:05 – Change Management and the Challenge of Adopting AI
55:32 – Where Marketing Teams Should Start with AI
58:45 – Standing Out Amid Market Noise
1:00:31 – Owning the Language and Evangelizing the Problem
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