DiscoverOff the Wire: A Play by Play on Cybersecurity and Technology IssuesE50 - Beyond the Sales Pitch: Evaluating Tech Products and Preparing for 2026
E50 - Beyond the Sales Pitch: Evaluating Tech Products and Preparing for 2026

E50 - Beyond the Sales Pitch: Evaluating Tech Products and Preparing for 2026

Update: 2025-10-06
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Beyond the Sales Pitch: Evaluating Tech Products and Preparing for 2026


In this episode, join Anthony and Tanner as they share their experiences and insights on evaluating tech products, from avoiding long-term contracts based on sales pitches to the importance of defining specific needs and conducting rigorous proof of concepts. They discuss their unique approaches in the co-op world and various tools and strategies to ensure they make the best decisions for their organizations. Additionally, they delve into what they're excited about for 2026, including micro-segmentation, AI use cases, server upgrades, camera systems, and much more. Don't miss their tips and stories to help you navigate through the complex landscape of tech evaluations.


00:00 Introduction: The SIEM Purchase Story


00:22 Breaking Down the Sales Pitch


01:24 Evaluating New Products: Processes and Challenges


02:57 Defining the Problem and Setting Criteria


04:00 The Importance of Demos and Objective Guides


05:33 Handling Large Group Evaluations


13:43 Contract Length and Vendor Relationships


18:05 Proof of Concepts and Pilots


22:40 Gathering References and Final Thoughts


24:39 Evaluating Group Sizes and Demos


25:11 Microsegmentation Software Evaluation


25:46 Bonus Tip: Re-evaluating Before Purchase


26:25 Exploring Container Tools and Virtualization


28:31 Starlink for Emergency and Broader Deployment


30:01 Email Protection and Human Element in Cybersecurity


31:24 Replacing End-of-Life Devices


32:45 Enhancing Browser Protection


34:06 Server 2016 Retirement Plan


35:05 Standardizing Email Signatures


37:29 Camera Project for Physical Security


38:28 Advanced AI Use Cases


39:52 Process Improvement and R&D Budget


41:21 Expanding Video Conferencing Rooms


46:12 Revisiting Co-Pilot for Enhanced Productivity


49:00 Final Thoughts and Appreciation

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E50 - Beyond the Sales Pitch: Evaluating Tech Products and Preparing for 2026

E50 - Beyond the Sales Pitch: Evaluating Tech Products and Preparing for 2026

Anthony Kent & Tanner Greer