E62 How to mix science with storytelling
Description
In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day.
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Elliot's Background in Sports Marketing (00:01:06 )
Learning from Sports Marketing (00:03:35 )
The Importance of Storytelling (00:05:13 )
Learning Storytelling Skills (00:06:06 )
Psychological Aspects of Storytelling (00:09:04 )
Frameworks in Storytelling (00:12:48 )
Addressing Information Overload (00:16:35 )
The Role of AI in Marketing (00:20:01 )
Future of Product Marketing (00:23:20 )
The Importance of Product Marketing (00:23:31 )
Focusing on Strategy and Storytelling (00:24:43 )
Excitement in Product Marketing (00:25:55 )
Key Takeaway for Product Marketers (00:26:48 )
Using AI in Marketing (00:27:10 )
Elliot's Book on Storytelling (00:28:26 )
Closing Remarks (00:29:11 )
United States
