DiscoverPerception Paradox with Zivi EinE97: Why I Built a Business Around the Hardest Truth About Motherhood with Nanna Shultz
E97: Why I Built a Business Around the Hardest Truth About Motherhood with Nanna Shultz

E97: Why I Built a Business Around the Hardest Truth About Motherhood with Nanna Shultz

Update: 2025-09-25
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Description

After her own brutal postpartum experience, Nanna Schultz realized something shocking: no one talks about what really happens to mothers after birth. So she built Momkind - a company breaking the silence around motherhood's hardest truths.

In this raw conversation, Nanna reveals why 'Instagram motherhood' is dangerous, how she's scaling a business while protecting her mental health, and why asking 'how are you really feeling?' might save a mother's life.

Key insights:

  • The isolation crisis hitting new mothers worldwide
  • How to build a business while managing postpartum mental health
  • Why investor alignment matters more than money
  • The 30-hour work week philosophy for sustainable scaling

Perfect for: Mothers feeling isolated, entrepreneurs building community-focused businesses, anyone interested in honest conversations about mental health and work-life balance.

About Nanna:
Nanna Schultz is the founder and CEO of Momkind, a company born from her own isolating postpartum experience. As a mother of two, she felt unprepared for the physical and emotional challenges of early motherhood.

That experience sparked Momkind - creating products and community where mothers feel seen and less alone. Nanna is passionate about breaking the silence around postpartum realities and supporting mothers through honest conversations about the messy, beautiful contradictions of motherhood.

Connect with Nanna: https://www.linkedin.com/in/nannaschultz/ 

Learn about Momkind: http://www.momkind.dk 


🎙️Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.lucanioi.com/⁠⁠⁠⁠⁠⁠⁠⁠


Chapters

00:00 Introduction to MomKind and Conference Experience

04:04 The Journey into Motherhood and Its Challenges

06:32 Building a Community and Product Development

09:42 Mental Health and Work-Life Balance as a Founder

12:17 Vision for MomKind and Future Aspirations

15:01 Finding Balance Between Business and Personal Life

17:47 Closing Thoughts and Reflection on Motherhood

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E97: Why I Built a Business Around the Hardest Truth About Motherhood with Nanna Shultz

E97: Why I Built a Business Around the Hardest Truth About Motherhood with Nanna Shultz

Zivile Einikyte