Intentional Visibility for Small Architecture Firms

In this episode of the EntreArchitect Podcast, Mark R. LePage explores the concept of intentional visibility for small architecture firms with marketing experts Katie Alessi and Kelly Donahue. Together, they unpack what it truly means to be visible in a crowded market and how small firms can strategically connect their message to the right audience. Listeners will gain clarity on how to define their ideal client and make consistent marketing decisions that support long-term growth.

Katie and Kelly share real-world insights from decades of experience helping AEC firms build brands that resonate. They break down the difference between marketing and public relations, offering actionable steps for architects who feel unsure where to start. Through practical examples and approachable strategies, they show how intentional visibility can transform a firm’s reputation and attract the right kind of work.

The conversation also touches on the evolving role of AI in marketing and the importance of staying consistent, even when results take time. By the end, listeners will feel empowered to align their marketing efforts with their values and goals—proving that visibility isn’t about shouting the loudest, but about showing up with purpose.

This week at EntreArchitect Podcast, Intentional Visibility for Small Architecture Firms with Katie Alessi and Kelly Donahue.

Learn more about Katie and Kelly at Trifecta Collaborative, and connect with them on LinkedIn: Katie & Kelly. 

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