Now That’s Social Media Marketing Ft. Alex from Backyard Resin

“Just trying to optimize everything step by step and trying to get better. That’s where we’re at now.”

• Alex from Backyard Resin

Welcome to a brand new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Alex from Backyard Resin. Alex has made his mark with incredible videos of phenomenally eye-catching pieces. His epoxy tables have inspired his hundreds of thousands of followers, and all it takes is one look to see why.

“This whole thing started as pretty much everybody starts their hobby. I worked in sales and had a great career, and I decided I wanted to make things with my hands. I saw the epoxy tables, which I thought were really interesting. So I decided to make one, and I loved it. Then I made one for my brother, my mom, and my grandma, and eventually, people said, ‘Hey, you’re pretty good at this. You should probably start selling.’ 

One of my friends also told me, ‘You should also make an Instagram account. I’m sure people would love to see the process and everything.’ I wasn’t very into social media, but I decided to go for it, and eventually, I saw that people started to follow. It was really nice to be able to show the process and show people how I did my stuff, and eventually, it just took on a life of its own. 

When COVID hit, I saw an opportunity to say, ‘You know what, it’s now or never; I really like this. Let’s go full on.’ So I quit my career and literally worked from my shed at the back of my house. I was like, ‘if this doesn’t pan out, I can always be a salesman elsewhere. But I need to try this out.’ It turns out that it went super well, and now I’ve got an 8000 square foot shop and employees, and it just scaled it up fast.”

• Alex from Backyard Resin

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