As with all other parts of a business, data is one of the foundations of any successful sales system. We plan, benchmark, and optimise with the data we can track throughout, ensuring our conversion rates and ultimately sales are predictable and delivering the growth we need. It's the basis of all our decisions.

In this episode we're joined by special guest Brian Moseley, Director of Sales at one of the fastest growing Saas companies coming out of Boston... Databox. We discuss the importance of data within the sales journey, how Hubspot uses data to fuel its rapid rise to the top, and where the future of data platforms are heading.

The full video can be found here