DiscoverThe Daily Coffee Pro Podcast by MAP IT FORWARDEP 1451 Wayel Al Wohaibi - The Genesis of Saudi Specialty Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar
EP 1451 Wayel Al Wohaibi - The Genesis of Saudi Specialty Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

EP 1451 Wayel Al Wohaibi - The Genesis of Saudi Specialty Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Update: 2025-09-29
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This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.

In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.

The episodes in this series are:

1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU

2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI

3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U

4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc

5. How to do Good Business - https://youtu.be/63BiqHbRp0E

In this episode of the podcast series, Lee and Wayel discuss the journey of Saudi Arabia's specialty coffee industry from its inception to its promising future.

Wayel, a retired software engineer with a deep passion for coffee, shares how his hobby turned into a significant business, navigating challenges like coffee supply, infrastructure, and meeting customer demands.

Join us for an in-depth conversation about launching a specialty coffee business in Saudi Arabia, the importance of cultural palette, and building relationships with farmers.

Connect with Wayel Al Wohaibi and Sulalat here:

https://sulalat.com/en

https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/

https://www.instagram.com/wesulalat/

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Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: support@mapitforward.org

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EP 1451 Wayel Al Wohaibi - The Genesis of Saudi Specialty Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

EP 1451 Wayel Al Wohaibi - The Genesis of Saudi Specialty Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Lee Safar