EP 1467 Matthew Thornton - Benefits of Direct Trade Coffee Relationships - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar
Description
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Welcome to the 2nd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
The five episodes of this series are:
1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY
2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ
3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA
4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY
5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY
In this episode of the podcast series, Lee and Matthew discuss responsible direct trade coffee relationships.
Matthew, based in Addis Ababa, Ethiopia, explains how farmers selling direct have seen a significant increase in net profits and the positive impact on rural communities.
The conversation also covers the challenges of achieving these benefits, including market access, logistics, and finance, and how Arkena aims to address these hurdles.
This episode focuses on responsible direct trade, with insights into the intricacies of making these relationships work and the broader economic impacts.
Article referenced in this episode: https://www.linkedin.com/posts/paul-stewart-1165826_does-rejuvenating-yirgacheffes-older-coffee-activity-7379185525968039937-UUso
Connect with Matthew Thornton and Arkena Coffee Market here:
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com
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