EP 1472 Marianella Baez Jost - Coffee Farmers Are Adapting to the Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar
Description
"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops
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This is the 2nd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.
Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.
This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.
The 5 episodes in this series are:
1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho
2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA
3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU
4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s
5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0
In this episode of the podcast series, Lee and Marianella talk about the volatility in the coffee market from the perspective of smallholder farmers.
They discuss how market demands influence farming practices, the impact of climate change and labor issues, and the importance of adapting to consumer trends.
They also highlight the significance of direct trade relationships and the upcoming challenges and opportunities for the coffee industry as it approaches a defining year in 2026.
Connect with Marianella Baez Jost and The Farmers Project here:
https://www.linkedin.com/in/marianella-baez-jost-00a529166/
https://www.farmersproject-cr.com/
https://www.instagram.com/cafeconamor.cr/
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