EP 16: Do’s and Don’ts of Launching an Eyewear Brand with Val Sanders
Description
Val Sanders is here to share with us the dos and don'ts of launching an eyewear brand. She tells us where she finds her inspiration (6:30 ), how to make frames that have the perfect fit (13:00 ), and breaks down the process and concept of SKUs (16:00 ). Val also provides an in-depth look into the investment required to build an eyewear brand (18:00 ), the struggles of online ads and ways to find organic traffic (24:25 ), and finally the dos and don'ts of the eyewear industry.
Make sure to stick around for the end to hear some really juicy stuff in the lightning round! Tell us your favorite answers in the YouTube comments!
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