EP 22: How to Understand the Consumer Buying Process with Lauren Alexander
Description
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Have you ever tried to understand how the consumer buying process works? Lauren Alexander, creator of LNA Clothing is here to answer those exact questions. She describes what a "wardrobe builder" is and how it is the foundation of her brand (5:44 ), how she keeps pricing affordable but also aspirational (7:24 ), and finally what social media sites Lauren takes advantage of to keep her customers engaged and interested in what comes next. How taking over control of your Instagram can lead to a better understanding and connection with your consumer as if they are your friend (13:47 ).
Make sure to stick around for the end to hear some really juicy stuff in the lightning round! Tell us your favorite answers in the YouTube comments!
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