EP 17: How to Build a Brand Story Strategy with Amanda Li-Paige

Update: 2020-12-28

Description

Amanda Li-Paige joins us this week to discuss how to build a brand story strategy. She explains what exactly is KIRRA (2:50 ) and why the "story" of a company's branding is so important (5:00 ). Amanda gives the secrets of drink formulation (6:24 ), what it takes to get your product into those first stores (13:50 ), and reveals her strategy for marketing CBD products online (18:00 ).

Make sure to stick around for the end to hear some really juicy stuff in the lightning round! Tell us your favorite answers in the YouTube comments!

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See omnystudio.com/listener for privacy information.

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EP 17: How to Build a Brand Story Strategy with Amanda Li-Paige

#box-pro-ellipsis-176058136625926{-webkit-line-clamp:2;}EP 17: How to Build a Brand Story Strategy with Amanda Li-Paige

EP 17: How to Build a Brand Story Strategy with Amanda Li-Paige

Lindsey Heppner

EP 17: How to Build a Brand Story Strategy with Amanda Li-Paige