From humble beginnings running a uni kickboxing club to building a business that helps fighters land head kicks around the world, Luke Thomas (aka The Head Kick Specialist) shares his story.

We get into scrappy gym launches, COVID curveballs, the dark side of business partnerships, what it really takes to build a micro-niche empire, and how mastering your mindset around money can transform everything.
Whether you're in fitness, coaching, or just building something online this is the kind of honest, no-filter episode that brings the realness.
What We Talk About:

Why most fighters can’t kick above the waist (and how Luke fixes it)
How running a university club turned into a gym and later a full online business
The gym dream: £15k loans, dodgy leases, break-ins… and breakthrough moments
Pivoting online when COVID shut everything down
Creating his first product by accident and donating the profits to charity
Why micro-niches print money (if you listen to your market)
The first £1,000 client and what really shifted to get that sale
Luke’s money mindset journey: from scarcity to premium pricing
The danger of partnerships and how a close friendship ended in legal fallout
Creating perceived authority (even when you’re early)
Why flexibility isn’t just about stretching—it’s science
Being lazy, impatient, and still building something great
How to actually kick someone in the head
Final Five:
1. One book you'd gift to every entrepreneur?
The Psychology of Money by Morgan Housel "A game-changer for understanding how money actually works, not just how to make it."
2. Go-to coffee order (and are you treating)?
"If you're buying, I'm getting a pastry too and probably offering to grab one for the guy behind us. Generosity all the way."
3. Dinner party guests – any 3, living or dead?
Muhammad Ali
One of the Stoic philosophers
Joe Rogan – "Need someone to lift the mood and pass the vape."
4. If you could delete one social media platform forever?
"Facebook. Get it gone. Apart from the Dull Men’s Club and the spoons challenges it’s a mess."
5. One piece of advice for anyone who wants to build a business like yours?
“Take risks. Train yourself to stop caring what people think. Martial arts changed my life not just physically, but mentally. Get comfortable being uncomfortable. Learn to fight. It’ll teach you everything about business too.”
🔥 Luke’s Big Takeaways:
“Perception in the market matters more than people want to admit. I don’t just teach flexibility I kick better than anyone else. That’s why people pay attention.”
“You can have all the knowledge in the world, but if you’ve got a poor money mindset, you’ll always sabotage yourself.”
“Environment is everything. Want to be better? Get around better people.”
Mentioned in the Episode:
The Psychology of Money – Morgan Housel
The Advertising Solution
Mindset – Carol Dweck
Atomic Habits – James Clear
Dan Kennedy’s teachings
Dan Meredith (mentor)
Connect with Luke:
🔗 Instagram
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