EP 200: STR Marketing Simplified All About Your Brand Strategy
Description
Be honest: Have you ever said "Oh, I own an Airbnb," when asked what you do?
Now imagine the difference between that and saying something like "I run a short-term destination for young couples.".
The difference? Branding.
In this episode, we dive into what makes an Airbnb (or any business) go from just another option to a must-experience destination. Because let's be real—every industry is saturated, and standing out isn't about being the best; it's about creating a feeling that guests fall in love with.
What You'll Learn in This Episode:
✨ How to turn your Airbnb into a raving guest magnet
✨ Why a brand is more than a logo—it's an emotion
✨ What branding is NOT (and why most hosts get it wrong)
✨ The key to making guests feel transported—not just accommodated
✨ The ultimate way to differentiate in a crowded market
This episode will change how you think about standing out in a competitive space. Because when you build a brand people connect with, they won't just stay once—they'll keep coming back.
Steph on Instagram: @theweberco and @hostedbythewebers.
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