EP 214: Mistakes STR Owners make with marketing
Description
Are you running yourself ragged trying to market your short-term rentals… and still not seeing results?
You're not alone. In today's episode of Branded and Booked, I'm digging into the top two mistakes I see STR hosts make with their marketing—mistakes that cost you time, money, and bookings.
Here's what we cover:
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Why splitting your attention across multiple property accounts and brands is actually holding you back
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The difference between "spaghetti marketing" and strategy (and how to stop wasting energy)
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The two non-negotiables every STR owner needs in place before worrying about social media
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How a streamlined brand and direct booking setup can put thousands back in your pocket each year
🎉 And don't forget: I'm hosting STR Marketing Simplified, a free 3-day workshop happening September 23–25. If you're ready to build a brand that stands out and a direct booking strategy that actually works, grab your spot HERE. Replay will be available if you can't join live.
Follow along on Instagram @theweberco for more tools, strategies, and behind-the-scenes of how we're building guest-first brands in the STR space.
United States
