EP 203: 50% Direct Bookings with Zero Paid Ads? Here's the Strategy
Description
This week on Branded and Booked, I'm sharing how Cabins on the Cumberland (our micro-resort) brought in 50% direct bookings in May—and the exact strategy behind it.
Even while the property is still under construction, we created a marketing plan powered by storytelling, strategy, and a whole lot of intention. In this episode, you'll learn:
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Why content is just one part of a bigger marketing picture
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How pairing SEO with storytelling builds long-term visibility
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The 3 C's of marketing you need to revisit ASAP
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What to offer instead of a basic newsletter to grow your list
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Why collecting phone numbers matters (even if you're not texting yet)
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How to prep during the slow season so you're fully booked in the busy one
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What to keep in mind about partnering with local businesses
✨ If you're trying to grow a direct booking strategy that actually works, this one's for you.
DM me the word "INFO" at @theweberco on Instagram to learn more about how I can help you build a brand that books and a marketing strategy that converts.
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