EP 215: The 3 C's of Social Media Strategy for Short-Term Rentals
Description
If you've ever wondered how to make social media actually work for your short-term rental, boutique hotel, or micro resort—this episode is for you.
I'm breaking down my 3 C's of Marketing on Social Media Strategy that I've been teaching since 2020. These tried-and-true pillars have helped businesses across industries grow their brands, book more clients, and build genuine connections.
In this episode, you'll learn:
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How to develop a content strategy rooted in your brand stories and guest experience.
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Why conversations (and engagement funnels like ManyChat) are essential to boost visibility and track bookings.
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How to approach collaborations and influencer marketing in a way that actually drives results.
I'm also shareing real client examples, proven strategies, and practical ways you can implement the 3 C's in your own business right now.
And if you're ready to go deeper? Be sure to save your seat for my free 3-day workshop, STR Marketing Simplified, happening September 23–25. I'll walk you through these strategies in even more detail, plus give you examples and tools you can apply immediately. A replay will be available for a limited time, but you'll get the most out of being there live.
Resources & Links:
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Reserve your spot in the STR Marketing Simplified Workshop (Sept 23–25) → Register here!
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Follow me on Instagram for more tips and behind-the-scenes: @theweberco
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If you enjoyed this episode, leave a quick review and share your favorite takeaway!



