EP 218: How Strategy-Driven Interiors Are Winning in Today's STR Market with Jordan from Somerled Designs
Description
Three years ago, it was enough for your Airbnb to have cute décor and a decent location.
Today? The game has changed.
In this episode, Steph sits down with Jordan, co-founder of Somerled Designs, to talk about what it really takes to compete in the 2025 short-term rental market.
You'll learn how Somerled has scaled from a college-friend side hustle to 50+ design projects per month, why they pair market research with creative interiors, and how their signature approach—"where strategy meets design"—helps investors turn underperforming listings into high-return assets.
Whether you're investing in a new property or trying to breathe life into an existing one, this conversation will completely shift how you think about design, guest experience, and ROI.
Connect with Somerled Designs
Website: somerleddesigns.com
Instagram: somerled.designs
Connect with Steph
Website: theweberco.com
Instagram: @theweberco
United States
