How do you go from writing subject lines to running one of the fastest-growing retention agencies in ecommerce? In this episode of Send It!, Jimmy Kim and Chase Dimond sit down with Eric Rausch, co-founder of New Standard, the retention agency behind brands like AG1, New Era, Rugable, Caraway, Bylt, and more.

Eric shares his journey from starting as an in-house email marketer to building an agency that helps scale household names. He opens up about the realities of agency life (the good, the bad, and the late-night Black Friday calls) and what it really takes to succeed in retention marketing today.

EP 49: From Email Marketer to Retention Agency Co-Founder feat. Eric Rausch

Here's what we're diving into:

- How Eric went from brand-side email marketer to agency founder

- The mindset shift needed to scale from KPIs to strategy

- What separates senior retention talent from entry-level marketers

- Top KPIs his team tracks: first-time purchase rate, repeat rate, subscription churn, and revenue growth

- Hard truths about agency life (and why it’s not for everyone)

- Black Friday + Q5 retention strategies that actually move the needle

- Why direct mail and app pushes are underrated weapons in Q4

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

______

00:00 Welcome to The Show

02:13 Guest Introduction: Eric Rausch

03:20 Eric's Journey in Email Marketing

06:56 Building a Successful Retention Agency

10:46 Key Performance Indicators (KPIs)

14:02 Black Friday/Cyber Monday Strategies

16:45 Advice for Aspiring Agency Owners

24:43 Understanding Your Ideal Client Profile (ICP)

25:37 The Realities of Starting an Agency

27:14 Preparing for Black Friday and Cyber Monday

37:37 Exploring Alternative Channels for Black Friday

40:00 Conclusion and Social Media Plugs

______

Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

______

Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!