The average shopper gets 121+ emails a day… and during peak seasons like Black Friday, it can feel like 200+.

Most brands try to compete by sending even more emails, which just adds to the clutter. The smartest marketers take the opposite approach. In this episode of Send It!, Jimmy Kim and Chase Dimond break down how to cut through inbox chaos with smarter timing, distinctive creative, and emails that people actually want to open.

EP 50: Overcoming Inbox Overload: Stand Out Strategies for Competitive Markets in eCommerce

Here's what we're diving into:

- Use off-peak send times and behavioral data to beat inbox congestion

- Design standout creative that breaks “banner blindness”

- Lead with value-first content that customers look forward to

- Personalize beyond the first name with lifecycle and behavior-driven tactics

- Build exclusivity and community that transforms your list into a membership

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

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00:00 Welcome to The Show

03:45 Strategic Timing and Send Optimization

09:13 Creative Differentiation in Email Marketing

16:53 Leading with Value and Educational Content

23:12 The Power of Educational Emails

24:32 Advanced Personalization Strategies

33:13 Creating Exclusive Community Experiences

37:54 Final Thoughts and Key Takeaways

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!