EP 54: From Side Hustle to Scaling – How Magic City Pest Control Built a Multi-Million Dollar Business

Welcome back to The Journey! In this episode, Rusty Prewett sits down with Kenzie Prosch, owner of Magic City Pest Control, to discuss his unexpected path into the pest control industry and how he built a thriving business from the ground up.

Kenzie shares how a broken-down car led him into pest control, his experience bootstrapping the company with just $100, and the strategic moves that helped him scale to $2.5M in revenue. From door-to-door sales to leveraging Facebook marketing and acquisitions, Kenzie’s journey is packed with real-world lessons on growth, leadership, and business strategy.

Key Topics Covered:

✅ An Accidental Entrepreneur – How Kenzie fell into pest control and never looked back.
✅ Bootstrapping to $2.5M – Starting with just $100 and growing a profitable business.
✅ The Power of Networking – Why building relationships with competitors can fuel success.
✅ Acquisitions & Expansion – Lessons from buying businesses and entering new markets.
✅ Marketing that Works – How Magic City Pest Control scaled using Facebook ads and referrals.
✅ Avoiding Costly Mistakes – What Kenzie wishes he knew about marketing and lead nurturing.

Kenzie also dives into the importance of tracking KPIs, how to keep costs down while growing, and why revenue per mile is one of the most critical numbers in his business. If you’re in pest control or looking to scale a service business, this episode is packed with actionable insights you won’t want to miss!

⏱ Timestamps:

0:00 – Welcome Back to The Journey: Introducing Kenzie Prosch
0:27 – Magic City Pest Control: Kenzie’s Background & Business Origins
3:08 – First Steps into Pest Control: From Elementary Education to Entrepreneurship
5:18 – Early Challenges: Juggling Five Jobs While Starting Out
8:45 – Breaking into the Industry: From Technician to Branch Manager
12:16 – Scaling Up: Recruiting Sales Teams & Growing to 1,000 Customers
15:10 – Making the Leap: Why Kenzie Left His Corporate Job to Go All-In
18:08 – Bootstrapping the Business: Starting with Just $100
21:32 – The Power of Referrals: How One Customer Sparked Growth
25:40 – Facebook Marketing Success: Driving Leads for Just $25 per Sale
30:12 – Acquisitions & Expansion: Growing into Birmingham & Huntsville
35:16 – The Importance of Networking with Competitors for Business Growth
40:28 – Scaling Challenges: Managing Growth & Expanding into New Markets
45:10 – Key KPIs That Matter: Why Revenue Per Mile is a Game-Changer
50:42 – Lessons from the Journey: What Kenzie Would Do Differently
55:12 – Long-Term Vision: Goals for Magic City Pest Control in the Next 5 Years
1:00:01 – Final Thoughts & Where to Connect with Kenzie

🔗 Connect with Kenzie & Learn More:
Visit Magic City Pest Control online or follow them on social media to stay updated.

📍 Follow The Journey:
📍 Facebook: https://www.facebook.com/prewettpestjourney
📍 YouTube: https://www.youtube.com/@theprewettpestjourney

🔊 Listen now and get inspired to take your business to the next level!