One of the biggest differentiators today for B2B brands is the best possible customer experience. Since there really is no substitute for real-world interactions, activating influencers at events is one of the best customer content strategies out there today.

On this episode, I interview Lee Odden, CEO and co-founder of Top Rank Marketing, about why events are an ideal format for influencer content collaboration.

What we talked about:

• Customer content strategies that activate influencers
• The importance of speakers in building a brand
• The ingredients of activated content
• Strategies (like live blogging) that augment an event

Check out these resources we mentioned during the podcast:

• Lee’s LinkedIn
• Certain