EP 61: Super Bowls and chocolate hearts: why seasonality sells
Update: 2023-02-14
Description
In this episode of Instant Expertise: Marketing, long-time XPROMOS co-founders dig into their marketing vault to share some historic perspective on the value of seasonal offers, using both Valentine’s Day and Super Bowl examples from powerhouse brands Nestle and Rain Bird. Two different brands. Two different audiences. Both capitalizing on relatable February events. Listen in to learn how and why you need to integrate seasonal offers into your marketing mix.
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