This episode is for everybody who wants to get a bit nerdy with top-notch entrepreneurship research. We are excited to welcome the two renowned scholars Murat Tarakci & Timo van Balen to gain insights into their electrifying research about how startups with a social vision struggle to attract job talent. Gerrit’s trajectory perfectly complements this academic understanding as the founder of a nonprofit startup and inevitably leads to fascinating discussions.

Revisiting some of our most commonly discussed topics, like message-market-fit, communication strategies for startups, and the struggles of building a solid recruiting strategy, but this time with the sound support of top-level research.

 

Chapters:

(0:10 ) Intro to the episode

(1:20 ) Murat’s background story

(2:40 ) Timo’s background story

(4:38 ) Why did Timo join a startup after his PhD? 

(6:10 ) Topic and motivation for the paper 

(10:55 ) Gerrit’s view on the social vision

(15:20 ) The message depends on the audience  

(18:00 ) The different pools for applicants   

(21:10 ) Employees as „rational actors“?   

(26:08 ) Discussing the results that a stronger social purpose leads to fewer applicants for the startup   

(30:51 ) Using other channels to lure applicants 

(34:20 ) Storytelling in communicating social visions

(39:25 ) Implications for practitioners when formulating a communication strategy

(43:05 ) Message market fit

(47:00 ) How do Mura & Timo integrate the results into their teaching?

(51:58 ) Faking a social purpose

(58:56 ) Murat’s recommendation 

(1:00:40 ) Timo’s podcast recommendation

 

Murat’s recommendation

Ethan Mollick - The Unicorn's Shadow

Ron Adner - Winning the right game

 

Timo’s recommenation

SF Masterworks

Revolutions podcast