EP 883 Ian Fretheim - Quality, Hype, and Coffee Competitions - Map It Forward Middle East Podcast Lee Safar
Description
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This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.
This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.
In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".
The titles of the 5 episodes of this series are:
1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU18
2. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk
3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q
4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw
5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18U
In this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality.
They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo.
The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large.
They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers.
Connect with Ian Fretheim and Cafe Imports here:
https://www.linkedin.com/in/ian-fretheim-31628323/
https://www.cafeimports.com/north-america/sensory-analysis/coffeerose
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