EP 922 Osamah Alawwam - Building The Roasting House - Map It Forward Middle East Podcast Lee Safar
Description
This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.
https://www.instagram.com/arkenacoffee/
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This is the 2nd of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.
In this series, Osamah and Lee explore the challenges of running a business in the Middle East.
The 5 episodes in this series are:
1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y
2. Building The Roasting House - https://youtu.be/hguVnGWvqqs
3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq0
4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c
5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98
In this episode of the podcast series, Lee and Osamah discuss how he built the Roasting House business with a vision to elevate coffee standards and spread specialty coffee culture.
From starting with a small shop to creating a community-driven coffee scene, Osamah shares insights on the role of education, market research, and the impact of the Saudi Vision 2030 on business development.
Join us as we explore the challenges and triumphs of establishing a successful coffee business in the Middle East.
Connect with Osamah Alawwam and The Roasting House here:
https://www.instagram.com/roastinghousesa/
https://www.instagram.com/oalawwam/
https://www.linkedin.com/in/oalawwam/
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